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Beauty

Would You Buy Lube From a Celebrity?

Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that’s emerging as the next frontier for celebrity branding.
Christina Aguilera joins Playground as cofounder, and Maude named Dakota Johnson its co-creative director in 2020.
Christina Aguilera joins Playground as cofounder, and Maude named Dakota Johnson its co-creative director in 2020. (Playground, Maude)
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“We’re so quick to buy ourselves a face cream or … beauty products or baby wipes, but why does our vagina just not get the same time and attention?” Christina Aguilera asked Emily Morse, doctor of human sexuality and founder and host of the podcast Sex with Emily, in a YouTube video earlier this week.

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Further Reading

How Sex Toys Broke Into Beauty Retail

A new wave of friendly, elevated and sex-positive brands peddling vibrators, lube and sex-centric supplements are attracting retailer and investor attention.

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