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With New Beauty Hall, Selfridges Bets on Hair Inclusivity

The famed London department store is launching a new 3,500 square foot beauty hall dedicated to haircare, combining an offering of new services and products for a range of textures with hair accessories, jewellery and piercing services in one space.
Selfridges is launching a new 3,500 square foot beauty hall dedicated to haircare, combining an offering of new services and products for a range of textures with hair accessories, jewellery and piercing services in one space.
Selfridges is launching a new 3,500 square foot beauty hall dedicated to haircare, combining an offering of new services and products for a range of textures with hair accessories, jewellery and piercing services in one space. (TIM CHARLES)

From styling to scalp treatments: Selfridges wants to be London’s one-stop shop for hair.

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Further Reading

Case Study | Can Selfridges Future-Proof the Department Store?

Selfridges has attracted a bid from a potential buyer at a $5.7 billion valuation, the latest indication that the department store’s big bet on physical retail is paying off. But after a bruising pandemic year, the British chain could struggle to rebound amid a continued collapse in international tourism and a shift to online sales.

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