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Agenda-setting intelligence, analysis and advice for the global fashion community.

Will the At-Home Manicure Survive the End of Lockdowns?

Kits for do-it-yourself manicures, keratin treatments, hair dye and more saw success in a world where salon doors were closed. Can they keep the buzz going?
Olive & June launched an at-home pedicure kit in 2020. Olive & June.
Olive & June launched an at-home pedicure kit in 2020. Olive & June.

In a more normal world, indulgence and relaxation often comes in the form of a visit to a salon or spa. But when those establishments shut their doors at the start of the pandemic, self-administered pampering became the only option.

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