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Will Prestige Beauty Sell in a Big Box Store?

Kohl’s and Target are launching shop-in-shop concepts with Sephora and Ulta this month.
Target will open 100 Ulta shops in its stores this month.
Target will open 100 Ulta shops in its stores this month. Ulta/Target. (Ulta/Target)

When Lisa, a New Jersey mom, walked into the Ramsey, N.J. Kohl’s store on Aug. 17, it was to process an Amazon return. But she quickly made a detour after noticing her local Kohl’s was now carrying high-end beauty products, thanks to the arrival of the new Sephora location inside the store, which opened that week.

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