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Why the Business of Beauty Ingredients Is So Hard to Crack

Calls for more sustainable alternatives have created opportunities for makers, but the capital-intensive, often lengthy process of bringing new materials to market represents a huge challenge — especially when consumer-facing brand ambitions are involved.
Debut products in the works.
Debut products in the works. (Debut)

Just two years ago, things looked rosy for Amyris, the biofuels-maker-turned-beauty-brand incubator. It spun its squalane (a skin barrier-strengthening alternative to increasingly out-of-favour squalene, derived from shark liver) into a successful brand, Biossance, and rolled out lines with model Rosie Huntington Whiteley and hair stylist and

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Further Reading

What Went Wrong at Amyris?

The manufacturer-turned-incubator has filed for Chapter 11 bankruptcy and put its consumer businesses, including lines from Jonathan Van Ness and Rosie Huntington-Whiteley, up for sale.

Who Will Buy Amyris’ Brands?

The bankrupt biotech manufacturer-turned-beauty conglomerate has put Biossance, Jonathan Van Ness’ JVN and other lines up for sale. Is anyone buying?

Chanel-Backed Biotech Start-Up Raises $120 Million

The company closed a Series C funding round, led by Teachers’ Venture Growth (TVG), the late-stage venture arm of the Ontario Teachers’ Pension Plan Board, and Senator Investment Group. Several existing investors, including Chanel and Mousse Partners, also participated in the round.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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