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Why So Many Barbie Beauty Collabs Are Falling Flat

The summer movie’s influence on fashion is undeniable, but most product pushes in makeup, skin care and hair care aren’t working.

Margot Robbie attends the European premiere of "Barbie." — Margot Robbie attends the European premiere of "Barbie." (John Phillips)

By

Rachel Strugatz

13 July 2023

BoF PROFESSIONAL

My inbox is brimming with Barbie-related beauty pitches. There’s the manicure and pedicure comprised of three pink Himalayan Sea salt-based treatments topped by a pink polish and nail art; plenty of Barbie-inspired pink lipsticks and blush; blonde hair extensions, wigs and ponytails; an illuminating face cream to get glowy skin (just like Barbie) and fuchsia hand soap.

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