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For Makeup Artist Brands, Backstage Beauty Takes a Backseat

A spot behind the scenes was once a coveted position at New York Fashion Week for emerging cosmetics lines, but a new generation of founders like Katie Jane Hughes, Donni Davy and Danessa Myricks is focused on moments off the runway — those with celebrities, consumers and social media.
Backstage at Sixdo fashion show during NYFW 2023.
Backstage at Sixdo fashion show during NYFW 2023. (Getty Images)

Katie Jane Hughes spent nearly a decade working her way up the ranks backstage at New York Fashion Week, from assistant to key makeup artist. But four years ago, she decided to ditch the runway.

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Further Reading

Making Backstage Beauty Better

Beauty will always be on the sidelines at New York Fashion Week, and brands may find sponsorship dollars are better allocated elsewhere.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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