Agenda-setting intelligence, analysis and advice for the global fashion community.
When Lady Gaga debuted makeup brand Haus Labs in 2019, her angle was access: (relatively) affordably priced products, available exclusively on Amazon, the e-commerce giant built on the idea of selling everything to everybody. It was exciting: Lady Gaga was, and is, one of the few remaining, unambiguously A+ list celebrities. Haus Labs was something “different,” a departure from the usual celebrity fronted beauty line debuting at Sephora or Target, I
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