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The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers

Tough love is making some shoppers hit “add to cart.”
A skeleton wearing a yellow bowtie looks out of a yellow car with Kiehl's branding
Kiehl’s unveiled a partnership with the online meme factory the Fake Rothko this week. (Kiehl's)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and tequila. It’s truly just that time…

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