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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Blush Might Catapult Hailey Bieber’s Rhode to Beauty’s Top Tier

This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
A woman with bright pink cheeks places a blush stick to her face
Hailey Bieber's Rhode launched blush this week. (Rhode)

I half expected to receive an emergency alert when the embargo lifted at 12:05 pm on Monday afternoon for the launch of

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