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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Self-Tanning Brands Winning Over Women of Colour

Gen-Z beauty consumers of colour are embracing self-tanning products. Their goals might not be to darken their skin, but to enhance radiance and glow, and even flip the script on colourism. To capture this new market, brands must play catch-up.
An advert for self-tanner
Caribé, an indie brand from the UK, is designed for melanin-rich skin. (Caribé)
By
  • Nitya Rao

Self-tanner is getting a glow-up thanks to a new customer group: women of colour.

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