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Why Beauty Won’t Stop Expanding

The high-growth category now includes everything from vibrators to vitamins as consumers look for more holistic solutions rather than just products.

The beauty category is expanding to include everything from vibrators to vitamins. BoF Collage.

By

Joan Kennedy

24 November 2021

BoF PROFESSIONAL

Growing up, Carolyn Yachanin tried topical after topical to get rid of her cystic acne. Despite an abundant collection of empty tubes — and promises — nothing worked. In 2018, she turned to a holistic doctor, who introduced her to plant botanicals, herbal supplements and things like grape seed extract, gotu kota and matcha. Finally, her skin began to clear.

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About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

Topics

Beauty

Organisations

Ulta

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