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Beauty

What Investors Are Looking for in a Beauty Start-Up

Private equity shops and venture capitalists are being more discerning with their dollars, and yet capital is still critical for emerging brands seeking to stand out in a competitive landscape.
Many founders are struggling to raise money to get their brands off the ground ­or keep them running post-launch.
Many founders are struggling to raise money to get their brands off the ground ­or keep them running post-launch. (Shutterstock)
By
BoF PROFESSIONAL

In less than 24 hours, I heard about one beauty brand that quietly sold for low single digit millions and another that’s on the brink of closure unless it can find a buyer. Both play in growing categories and have had decent buzz and solid media coverage since they launched.

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