Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It

Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.

Mielle Organics chief executive Monique Rodriguez and chief operating officer Melvin Rodriguez. (Courtesy)

Sheena Butler-Young

16 September 2024

BoF PROFESSIONAL

Last year, Mielle Organics’ rosemary mint hair and scalp oil sparked an online frenzy, with TikTok users gushing over its reportedly remarkable results in prompting hair growth. But when it went viral again earlier this month, it was for less celebratory reasons.

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P&G Beauty Acquires Textured Hair Brand Mielle Organics

Mielle Organics has been acquired by P&G Beauty for an undisclosed sum. Co-founders Monique and Melvin Rodriguez will stay on in their roles of CEO and COO, respectively.

How Mielle Organics Is Rewriting the Playbook for Black Hair Brands

Monique Rodriguez is one of a small number of Black women to secure a seven-figure investment for her business. The next challenge: scale while staying Black-owned.

Olaplex Sales Fall, But Company Says Recovery Is on Track

Sales in speciality retail stores rose 22.4 percent, but were dragged down by poor performance in its professional and direct-to-consumer channels.

About the author

Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

In This Article

Topics

Beauty:Hair Care

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says

The executive order directs ⁠the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.

Oil Market Set for Tumultuous Week as Kharg Attack Raises Stakes

Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.

This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

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