Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Male Celebrities Are Launching Nail Lines

Machine Gun Kelly is the latest to get into the fast-growing nail polish category.

Machine Gun Kelly's nail polish brand, UN/DN LAQR, will go on sale on Dec. 2. Courtesy (Courtesy)

Rachel Strugatz

01 December 2021

Machine Gun Kelly, born Colson Baker, is about to become a beauty entrepreneur. The 31-year-old musician, actor and boyfriend of Megan Fox, will debut UN/DN LAQR, a brand of nail colour. Polish kits with names like “Wet Dream” and “Put Me On Top” go on sale on Dec. 2 at

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