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Agenda-setting intelligence, analysis and advice for the global fashion community.

Who Is Buying a $500 Moisturiser?

As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
A collage of beauty products.
Luxury beauty shoppers are discerning, particular, and still interested in value. (BoF Team)

When it comes to purchasing a beauty product with a triple — or quadruple — digit price tag, luxury consumers tend to have a critical eye.

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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