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Agenda-setting intelligence, analysis and advice for the global fashion community.

Who Could Buy Coty’s Brands?

Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.
A collage of beauty products
Coty's portfolio includes some of the best-known beauty brands in the world. (Coty)

One of the world’s biggest beauty companies is reportedly mulling a sale of itself.

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Further Reading

The End of the Lipstick Index

After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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