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Beauty

Where Is the Next Glossier?

The beauty industry keeps serving up the same brands and products while non-celebrity founders struggle to raise money to scale innovative concepts.
Glossier's original product lineup. When the brand launched in 2014, it was revolutionary for the beauty industry.
Glossier's original product lineup. When the brand launched in 2014, it was revolutionary for the beauty industry. (Getty Images)
By
BoF PROFESSIONAL

While discussing the usual industry goings-ons with a fellow beauty writer – companies blatantly copying one another’s designs and problematic influencer-founded lines among them – we came to a shared conclusion: No beauty brand is doing anything really good.

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