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What’s Driving the Escapist Fragrance Boom

Sales of bold scents inspired by far-off destinations led to a fragrance boom during the pandemic and the return of travel hasn’t slowed momentum.
Potent fragrances inspired by travel spots are in high demand.
Potent fragrances inspired by travel spots are in high demand. (Shutterstock)

Over the past two years, consumers looked to

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Further Reading

Inside the High-End Perfume Boom

From fast-growing pure players like Amouage and Byredo to top-end launches from luxury's biggest names, the world of niche fragrances is getting a whole lot bigger.

Byredo’s Ambitions to Become Beauty’s Next Megabrand

The luxury beauty brand has entered a new phase of growth over the pandemic, almost doubling sales to reach €119 million and launching cosmetics. With a skincare debut on the horizon, can the niche fragrance label turn itself into a true beauty powerhouse?

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