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What Scarlett Johansson and Winnie the Pooh Have in Common

Both are recent entrants in a crowded field of actors, singers and the occasional cartoon character launching beauty lines. Success means creating a product that could stand on its own even without a famous founder.
Scarlett Johansson's The Outset skin care line is the latest celebrity backed beauty line.
Scarlett Johansson's The Outset skin care line is the latest celebrity backed beauty line. (Courtesy)

Scarlett Johansson, an Academy award-nominated actress, and Winnie the Pooh, a cartoon bear who wears a crop top and no pants, both had big weeks in beauty.

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What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


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