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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Estée Lauder’s Latest Investment Says About Its Acquisition Strategy

The conglomerate’s minority investment in UK-based beauty brand Haeckels speaks to a beauty acquisition space that prioritises earlier-stage companies and greater autonomy for brands.
With Estée Lauder as a partner, Haeckels plans to further expand internationally.
With Estée Lauder as a partner, Haeckels plans to further expand internationally. (Courtesy)

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How Beauty Brands Are Building Their Tech Muscle

With the past year’s flurry of tech-focused mergers, acquisitions and partnerships, the beauty industry increasingly resembles Silicon Valley. But the bets on beauty tech are just beginning.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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