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What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.
Fragrance maker Givaudan’s core profit fell due to muted demand.
Perfume maker Givaudan's 2030 plan focusses on its core fine fragrance business while also developing adjacent categories in beauty and food. (Shutterstock)

Givaudan, one of the world’s biggest fragrance manufacturers, whose noses are responsible for hits like Carolina Herrera’s Good Girl, is figuring out what its growth engine will be in a climate where perfumes are

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Further Reading

Givaudan Names New CEO

Christian Stammkoetter will succeed longtime chief executive Gilles Andrier, the Swiss fragrance giant announced alongside new growth targets for 2030.

Can Deodorant Be a Luxury Product?

Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.

How Niche Perfumers Pay to Win

Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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