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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.
A view of Aviation American Gin.
A view of Aviation American Gin. (Getty Images)

Beauty and alcohol are more alike than you think. Both move in ultra-crowded spaces where many brands use the same co-manufacturers, distributors and famous faces to move products. With exceptions at the very high end, the difference between one vodka and another is negligible, much like makeup and skin care.

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