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Agenda-setting intelligence, analysis and advice for the global fashion community.

Make America Smell Like Cowboys Again?

The Western trend has crossed categories, triggering boom times for leathery fragrance launches.
A woman dressed in western attire holding a bottle of Ssaint Cowboy Water perfume
Leather accord has quietly crept up as a serious contender to unhorse the sticky-sweet gourmand notes currently dominating the market. (Ssaint)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and another reason to stare at Alex Consani.

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Further Reading

Alo Yoga Is Coming for Your Spa Day

After a $3,600 bag launch, the brand is testing out its own curated spa experience at the Hôtel Plaza Athénée during Paris Fashion Week.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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