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WeightWatchers’ Ozempic Influencer House Backfires

After three years of declining sales, WeightWatchers is struggling to stay relevant and has enlisted the help of social media influencers to push their new weight-loss drugs business.
Famed for speedy weight loss, Ozempic is having far-reaching consequences.
The GLP-1 house was part of a larger social media marketing push for WeightWatchers’ new obesity drug service. (Shutterstock)
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BoF PROFESSIONAL

In a mansion on a hill with a killer view of Los Angeles, a dozen social media influencers have gathered to bake protein packed muffins, take selfies with giant injector pens and talk about how Ozempic has changed their lives. Welcome to the GLP-1 hype house, sponsored by WeightWatchers.

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