Agenda-setting intelligence, analysis and advice for the global fashion community.
In early June, I got a pitch about Clinique’s latest web3 initiative, “Metaverse Like Us,” an NFT campaign created in “direct response to the lack of diversity, inclusion, and accessibility that exists in web3,” according to an email sent by a PR firm. The brand teamed up with makeup artists and content creators in a bid to “cement Clinique’s commitment to building a better and more inclusive digital beauty world focused on accessibility to address the lack of representation in the Metaverse.”
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