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Walmart Taps Gen Z-Focused Brand Bubble as Its First DTC Skin Care Partner

Bubble and Walmart’s team-up is the latest example of a DTC brand harnessing the power (and reach) of a big box retailer.
Bubble skincare products.
Bubble skincare products. (Bubble)
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American mega-retailer Walmart announced Thursday that it will become the exclusive retail partner for direct-to-consumer skin care brand Bubble, which launched in November 2020. Bubble’s product lineup debuts in both Walmart stores and online on July 15.

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