Agenda-setting intelligence, analysis and advice for the global fashion community.

Unpacking Beauty’s End-of-Year Price ‘Hacks’

From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

The Rouge Dior Minaudière Clutch. (Courtesy)

Liz Flora

27 November 2023

BoF PROFESSIONAL

In a recent TikTok with over 6 million views, influencer Stefanie Price unboxed the “cheapest” bag available to purchase from Dior. The gold rectangular clutch with a shoulder chain she pulled out of the package wasn’t one of the $2,000-plus purses from the brand’s handbag section, however — it was a $290 gift set from Dior Beauty, the Rouge Dior Minaudière Clutch that comes with four lipsticks inside.

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Why Retailers Are Bracing for a Bleak Holiday Season

With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.

Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.