Agenda-setting intelligence, analysis and advice for the global fashion community.
On Mar. 17, Ulta Beauty will become the first specialty beauty retailer in the United States to partner with TikTok Shop, the beauty giant announced during its Mar. 12 earnings release.
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In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.
The American retailer is continuing its global rollout with its first store in the Middle East on Nov. 7, featuring luxury brands like Augustinus Bader and Tom Ford Beauty.
As Amazon gains beauty market share, the American speciality retailer is the latest to unveil a marketplace aimed at increasing its e-commerce penetration.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
Hundreds of emails underscore how Jeffrey Epstein was loyal to the high-end salon that acted as a cog in his perks machine.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
