Agenda-setting intelligence, analysis and advice for the global fashion community.
With new leadership and an aggressive turnaround plan, Ulta Beauty is hoping to eke out 1 percent growth at most in the coming fiscal year, according to its earnings report published on Thursday.
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While nowhere near as dire as luxury fashion, beauty is seeing consumer momentum wane globally.
As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
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