Agenda-setting intelligence, analysis and advice for the global fashion community.
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the Scarlet Witch of red carpet hair.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
