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Agenda-setting intelligence, analysis and advice for the global fashion community.

Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19

As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.
Customers receiving makeup tutorials inside a Sephora. | Shutterstock
By
  • Holly Siegel,
  • Chavie Lieber

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