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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty’s Top M&A Targets for 2025

After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal operating with an even narrower lens, only a select few firms will make it across the finish line.
A collage of beauty brands
Many top brands are hoping for an exit in 2025. (BoF Team)

Investors and founders are hoping that 2025 is the year that the beauty deal pipeline starts to unclog.

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Further Reading

How Anastasia Beverly Hills Lost Its Footing

The influencer-favourite brand seemed on rocket-like trajectory in the 2010s, culminating in a reported $3 billion valuation in 2018. But since then, trends have shifted, sales have slid, debt has mounted and its main investor, the private equity firm TPG Capital, is ready to move on.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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