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Agenda-setting intelligence, analysis and advice for the global fashion community.

TikTok and Instagram Are Turning Gen-Z on to Botox

Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.
Minor cosmetic procedures like Botox, "lip-flips" and fillers are on the rise among young consumers.
Minor cosmetic procedures like Botox, "lip-flips" and fillers are on the rise among young consumers. (TikTok @adrienedavidson, @beautybydrkay, @jillian_dearwater)

Until 25-year-old influencer Adriene Davidson saw a video of 23-year-old YouTuber Kiki Chanel documenting her Botox experience, she didn’t realise people under 50 got Botox.

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