Agenda-setting intelligence, analysis and advice for the global fashion community.

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RFK Jr.'s wellness event featured meditation and feats of strength. (Instagram)

Liz Flora

05 April 2024

BoF PROFESSIONAL

In mid-March, wellness influencers and brand founders flocked to the American Wellness Summit outside Austin, Texas. It had the trappings of a Goop-style event: a tea ceremony, a sound healing meditation, regenerative organic food, a cold plunge and, with tickets costing $1,500 to $3,300, a high price of admission.

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