Agenda-setting intelligence, analysis and advice for the global fashion community.
As beauty growth normalised in 2025 from post-pandemic, virality-driven surges in categories such as fragrance and skincare, 2026 is shaping up to be a year of balance and evolution rather than pure acceleration.
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Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.
Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
