Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Sweet-Smelling Revival of Hair Perfume

Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.
Hair fragrances may have been around for centuries, but shoppers are just now catching on.
Hair fragrances may have been around for centuries, but shoppers are just now catching on. (BoF Team)

Funmi Fetto remembers when she first encountered a bottle of hair perfume, 10 years ago. She was the acting beauty director at British

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Inside the Growing Hair Loss Market

Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.

About the author
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON