Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Beauty

The State of the Celebrity Beauty Brand

Collaborations with musicians like Iggy Azalea and Doja Cat weren’t enough to save BH Cosmetics, which filed for bankruptcy this month.
Doja Cat launched her makeup label with BH Cosmetics in September 2021.
Doja Cat launched her makeup label with BH Cosmetics in September 2021. (BH Cosmetics)
By
BoF PROFESSIONAL

Four months after BH Cosmetics released a makeup collaboration with one of the biggest pop stars of the moment, Gen-Z favourite Doja Cat, the vegan and cruelty-free brand filed for Chapter 11 bankruptcy protection, closed their operations and put their assets up for sale for at least $4.3 million.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Are There Too Many Beauty Brands?

Seemingly every influencer or celebrity thinks they need their own beauty line — but whether there’s room for so many lip kits and eyeshadow palettes remains to be seen.

In This Article
Topics
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.