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Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

Model holding up Moon Juice supplements. — A new definition of beauty is reshaping the market as consumers shift from aesthetics to holistic wellbeing. (Moon Juice)

By

06 June 2023

There once was a time when beauty brands had little doubt where their growth opportunities lay: creams, lotions, lipsticks and other products that promised to improve how customers looked — younger, glamourous, polished. Aesthetic perfection took centre stage.

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Further Reading

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.

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