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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
The State of Fashion: Beauty report.
The State of Fashion: Beauty report. (Collage by BoF)

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Further Reading

The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.

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