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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why the outsized influence of today’s teens and twentysomethings over consumer industries means beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
Three models leaning against one another.
As Gen-Z grows up, brands must adapt, finding new ways to speak their language. (Pexels)

More than any other cohort,

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Further Reading

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

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