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The Year Ahead: Beauty’s Cautious Recovery

After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly. However, the sector’s competitive intensity shows no signs of abating amid the growth in the year ahead.
All categories in the beauty sector are performing strongly, according to The State of Fashion 2022.
All categories in the beauty sector are performing strongly, according to The State of Fashion 2022. (Collage by BoF)
By
  • Vanessa Goddevrind, Dale Kim, Sakina Mehenni, Michael Straub, Samantha Phillips and Kristi Weaver (McKinsey & Company)

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