Agenda-setting intelligence, analysis and advice for the global fashion community.

The Start-Ups Turning Ozempic Into the Next Botox

From medspas to telemedicine, weight-loss drugs are becoming adopted for mainstream cosmetic use.

Alchemy 43 store — Alchemy 43, an upscale medspa chain, says it has an unlimited supply of a medicine that offers the same active ingredient as weight-loss drug Wegovy. (Alchemy 43)

Liz Flora

14 May 2024

A month of Wegovy, one of the new class of remarkably effective GLP-1 weight-loss drugs, can cost over $1,300, if you can get it. Alchemy 43, an upscale medspa chain with 10 locations across California, New York and Texas, says it has an unlimited supply of a medicine that offers the same active ingredient, at less than a quarter of the price.

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Famed for speedy weight loss, the effects of the prescription-only drug are now shifting beauty standards.

About the author

Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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Beauty:Wellness

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