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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Problem With Beauty Incubators

With two high profile lawsuits pending against leading beauty incubators — Morphe and Maesa — the industry’s business model of the moment is starting to show cracks.
Influencer Kristin Ess is suing Maesa, the incubator that produces her haircare line.
Influencer Kristin Ess is suing Maesa, the incubator that produces her haircare line. (Courtesy)

Within two days, two founders of two hair care lines — Shelby Wild of Playa and Kristin Ess of Kristin Ess Hair — sued the beauty incubators that own their respective businesses.

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