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Agenda-setting intelligence, analysis and advice for the global fashion community.

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
Ariana Grande wearing her brand R.e.m. Beauty's "Hypernova" blush, sold on its website and at Ulta Beauty in the US, Shoppers Drug Mart in Canada and Sephora and Boots in the UK.
Ariana Grande wearing her brand R.e.m. Beauty's "Hypernova" blush, sold on its website and at Ulta Beauty in the US, Shoppers Drug Mart in Canada and Sephora and Boots in the UK. (R.e.m. Beauty)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a business proposal for Jenna Rink.

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Further Reading

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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