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The Luxury Gyms Selling a Longer Life

Fitness centres like Equinox, Life Time and Continuum Club are offering exclusive, expensive memberships with perks like biometric data analysis and monthly massages.
A woman doing a yoga pose
These initiatives are a byproduct of the focus on longevity that has overtaken the wellness industry in the past few years. (Equinox)

Death will come for everyone eventually. But if you asked a set of luxury gyms, they’d tell you they can help delay the inevitable — for the right price.

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Further Reading

Putting the Performance into Wellness

As customer engagement with wellness practices matures, performance-based science and activities are increasingly popular and distinguishing providers in the market. BoF meets the VP of wellbeing at Auberge Resorts Collection, to discuss emerging trends in wellness and health and discover more about Auberge luxury resort Stanly Ranch’s best-in-class performance-suite and products.

How ‘Anti-Spas’ Sell Wellness to Men

Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.

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