Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Luxury Brands Pushing the Upper Limit of What Makeup Can Cost

Designer houses are marketing formerly disposable beauty products into collectibles, with prices to match. Welcome to the age of $500 lipstick.
Dior Rouge Premier
Dior Rouge Premier (Courtesy)
By
  • Kristen Bateman

Encased in a ceramic tube handcrafted by the 160-year-old French house Maison Bernardaud and printed in a Toile de Jouy print, Dior’s new Rouge Premier lipstick, which is infused with hibiscus extract and 24K gold, looks like something that would have been on Marie Antoinette’s vanity.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON