Agenda-setting intelligence, analysis and advice for the global fashion community.

The Kombucha Effect Comes for Hair Care

Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.

A model pours Cécred's fermented rice water treatment over her hair. — Cécred's fermented rice water treatment. (Cécred)

Liz Flora

25 June 2024

BoF PROFESSIONAL

When Beyoncé wore a “Kale” sweatshirt in her 2014 “7/11″ music video, it was seen as a seminal moment for the leafy green’s cultural ascent. Once a decorative garnish, kale quickly made its way from health-food craze to cult beauty ingredient, attracting the interest of conglomerates like L’Oréal Group along the way.

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The Business of Beauty Global Forum: Beauty From the Inside Out

Alternative medicine specialist Deepak Chopra, traditional Chinese medicine practitioner Sandra Lanshin Chiu and co-founder of venture studio Squared Circles Alexander Gilkes were among this session’s speakers.

L’Oréal Acquires Probiotic Research Company Lactobio

The conglomerate taps into the skin care industry’s growing obsession with the microbiome.

Why Japanese Beauty Giants Are Buying Up Global Brands

M&A is gathering pace in Japan’s beauty industry as local conglomerates look to diversify their portfolios beyond Asia and target high-growth categories overseas.

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