Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Face Changing TikTok Skin Care

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
Charlotte Palermino, co-founder of Dieux, has gained a following for her candid commentary on clean beauty. Courtesy
Charlotte Palermino, co-founder of Dieux, has gained a following for her candid commentary on clean beauty. Courtesy.

Charlotte Palermino sometimes slathers her face in Vaseline, or what she calls “the unsung hero of skin care,” at night. She also uses Cetaphil cleanser, despite the fact that it has parabens. In doing so — and publicising it — she’s bucking industry trends, which are increasingly leaning towards avoiding certain ingredients and products.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON