Agenda-setting intelligence, analysis and advice for the global fashion community.
When you think of cosmetics line Too Faced — a brand with a product lineup that includes tongue-in-cheek, provocatively named Better Than Sex mascara and Hangover Replenishing primer — it may not feel like a natural fit for bridal beauty.
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A wide spectrum of brands, from emerging labels to mass retailers, are looking to cater to Gen-Z and Millennial brides looking for a more unconventional take on wedding wear — and multiple ensembles.
Danielle Frankel has garnered cult status in recent years with unconventional pieces that can be worn to the altar — and beyond.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.
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